How do you turn awareness into action?
You make preparedness personal and accessible.
With weather-related disasters surging, only 12% of Americans felt ready for emergencies. To bridge this gap, we partnered with the American Red Cross and Boise to launch "Pledge to Prepare"—a campaign to demystify emergency preparedness.
We strategically aligned the campaign with National Preparedness Month, launching with a 90-second mockumentary across social media platforms. Consistent branding was implemented across all channels, from internal and external messaging to print ads and partner packaging, driving traffic to the Red Cross's dedicated landing page. By making preparedness relatable and engaging, we aimed to inspire tangible action.
The effect was immediate.
🎬 46,000+ views on YouTube and Facebook
🔄 375+ shares and retweets
📈 Significant increase in website traffic to the Pledge to Prepare landing page
🤝 Secured follow-up campaign work with the American Red Cross
The campaign generated significant online engagement and demonstrated the power of humor and accessibility in driving crucial behavioral change. By making preparedness approachable, we transformed passive awareness into active preparation.
We sparked a movement before the forecast turned fierce.
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ROLES:
Creative Direction
Set Design
Concept Ideation
Brainstorm Facilitation
Presentations