How do you showcase Africa’s economic future?
You let its experts tell the story—through a bold Afrofuturist lens.
Sub-Saharan Africa is full of economic potential, yet its narrative is often shaped by outsiders. To change that, we created Africa Perspectives—a dynamic video series featuring real African policymakers, academics, and analysts discussing the region’s wins, challenges, and innovations.
We built a distinct brand identity inspired by African art, geography, and culture to bring these conversations to life. Every visual element—from warm earth tones contrasting with the IMF’s signature blue to 3D animations that transform real economic data into a futuristic digital landscape—was crafted to reflect Africa’s layered history and high-tech future.
The impact? Powerful.
🌍 Videos streamed in English & French—expanding accessibility
📈 51.2% increase in total views after Season 1
🏆 Gold Muse Award for creative excellence
Africa’s economy is evolving. Now, the world is watching.
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ROLES:
Creative Direction
Campaign & Creative Strategy
Social Media Strategy
Promo Copywriting