How do you redefine perception and inspire action?
You showcase the power of the human spirit.
Paralyzed Veterans of America (PVA), dedicated to empowering wounded veterans, sought to expand its reach and forge new corporate partnerships. We saw an opportunity to shift the narrative, transforming veterans from aid recipients to influential role models.
We launched the #UNSTOPPABLE campaign, focusing on the compelling stories of three veterans. Through dynamic digital and in-game messaging, amplified by a partnership with the Washington Football Team, we invited audiences to share their stories of overcoming adversity. By highlighting the remarkable achievements of these athletes, we aimed to raise funds and reshape public perception of what's possible.
The impact was transformative.
🏆 Gold Award at the American Advertising Awards
🗣️ Increased social media engagement by 250%
🤝 Secured three new significant corporate partnerships
💰 Raised over $500,000 in direct donations
The campaign not only garnered industry recognition but also ignited a nationwide conversation about resilience and possibility. By showcasing authentic stories of strength, we proved that inspiration drives action.
Real stories. Real impact. Real change.
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ROLES:
Digital Creative Direction