How do you make global economics impossible to ignore?
You start unexpected conversations—with the people shaping the future.
During the COVID-19 pandemic, misinformation about macroeconomics, climate change, gender bias, and inequality spread as fast as the virus itself. The IMF needed a new approach—one that reached beyond policymakers and press conferences to engage a global audience. And we had to do it on a shoestring budget.
The answer? The Exchange: Conversations for a Better Future.
This groundbreaking live-stream series put the IMF Managing Director in candid conversations with unexpected guests—celebrated authors, business pioneers, climate champions, and political leaders—bridging the gap between economics and everyday life.
To reinforce the series' raw, unscripted nature, we built a distinct visual identity: gritty textures, desaturated images, and a painterly blue-toned palette that gave depth to every discussion.
The impact? Undeniable.
📈 Live views skyrocketed 4.5x (+353%) in just three episodes
🌍 Engagement spanned 10+ countries
🏆 Gold Muse Award + Bronze Anthem Award for creative excellence
Economics isn’t just policy—it’s personal. And The Exchange made people listen.
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ROLES:
Creative Direction
Set Designs
Promo Strategy
Promo Copywriting